This article addresses the curation of the exhibition "Os Afetos da Imagem" at the University Museum of Art at the Federal University of Uberlândia (MUnA/UFU) in April 2023, carried out collaboratively by the museum team. This proposal highlights the shared responsibility between individuals in museum activities and the redefinition of traditional approaches to preserving memory and extroversion of the collection. The resulting exhibition celebrates artistic diversity, covering different typologies, such as sculpture, drawing, engraving, artist's book, object and painting. Designed and built in a decentralized and collaborative way, this curation is based on the principle that the museum is a performative device, promoting dialogue with soc...